THE CREATIVE DIRECTOR
SelinaYeop Jr. started her career in corporate finance and moved into advertising and public relations soon after. In 1998 she left the corporate life with the intention to be a full time mother but life had other plans for her.
In 2000 Salina & Associates PR SdnBhd, was set up, which today has become one of the top boutique agencies in the country. Selina has co-authored two books entitled “The IPO Debut” and “Small & Medium Success Stories” and is part of the advisory panel of the Women’s Institute of Management.
She sits on the board of two public listed companies, Ekowood International and TSH Resources Berhad. Aside from being very active in the business world, her interest in grooming and general well being let to the setting up of Face Factors, an aesthetic clinic located in Solaris Dutamas.
Having been featured consistently in numerous style awards such as Harper’s Bazaar’s ‘Best Dressed’, Women’s Weekly ‘8 Women of Excellence’, Prestige’s ‘Top 40 Under 40’ and Glam Magazine’s ’20 Most Glam’, embarking into fashion was a natural transition for this serious businesswoman. Thus, Romyda_KL was born in 2016 and made its official debut at KL Fashion Week in the same year.